
Canadian Housing and Renewal Association
Strategic Plan
2023
This project intersects the following areas:
Innovation
The Canadian Housing and Renewal Association’s strategic plan resulted from a collaborative process led by SHS, which involved the CHRA Board of Directors, staff, and over 70 members from across Canada.
Objective
CHRA aimed to implement a systemic and future-oriented approach to strategic planning. The SHS team embarked on a collaborative, creative process, employing strategic foresight methods, to develop a strategic plan that leveraged CHRA’s unique strengths in the housing sector—its “superpowers” or what the organization excels at.
Activities
The strategic planning activities included:
- Trend scanning and SWOT analysis to identify some of the most critical and uncertain signals and trends of change on our horizon that have great implications for the organization
- Hosting CHRA member surveys and focus groups to learn about their visions for the future of CHRA
- Developing a new vision and mission to guide the organization
- Hosting a board retreat to build future scenarios and test strategies against an evolving housing landscape